Ask yourself a question;
what is Marketing?

Believe it or not 9 out of 10 people cannot adequately answer this question, and more worryingly this figure only falls 1 percentage point within the Marketing industry itself! Amazing isn’t it, but it’s perfectly true.

Ask most Marketing Agencies what is marketing and the likely response you will get is a confusing sequence of messages, which is more attuned to a series of mission statements than the answer to the question. What is marketing?….. Allow Abacus to enlighten you!

Put simply, Marketing is the strategy applied to create awareness of a product, service or an event to sell it!

Blunt yes, but beautiful in its simplicity. Marketing is not an idea or a design or a product, it is the strategic delivery of these components into the public domain.